Introduction to Copywriting

This is a short video-based course, lasting about 45 minutes, giving you an introduction into the world of copywriting – writing copy that aims to sellĀ  your or your clients’ products and /or services successfully .

Item Description

There are 5 videos covering the following topics:

Video 1 – Introduction

Video 2 – The Basics of Copywriting – Concepts and Terms

Video 3 – USP – Unique Selling Position / Point

Video 4 – Bullets – Benefits and Features

Video 5 – Tips and Conclusions

 

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