How Targeted Advertising Works

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Advertising is everywhere online, but we’ve gotten pretty good at ignoring it. To win back our attention, advertisers have adapted to our digital viewing habits by remembering what we read and buy online, then using this information to sell us things they think we might like. While it may sound strange, this practice, called targeted advertising, has become very common.

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet.

Targeted advertising has been part of the Internet experience since the late 1990s. Back then, companies tried to reach out to consumers online in much the same way they had on TV: by choosing ads that likely appealed to the broadest part of their audience. Then, in the early 2000s, Internet advertising got a little smarter. Companies began using browsing habits and other data collected from users to make ads more personalized, and promotions for all kinds of products and services began following people across the Web.

Comments

Jason Harris says:

Thank you for your brevity

Haije Hiemstra says:

But still fuck ads that targated ads fuck them annoying data stealing theifs

Jeanne Latour says:

Good cartoon

Harriet Palmer says:

How does such advertising work in B2B business?

Anthony Jefferson says:

How to use such ads in B2C?

OMEGALUL says:

5Head move this video is also an add

Crystal Atkins says:

The purposes for which targeted advertising works the best?

Abel Atkinson says:

How to use this type of advertising in B2B business?

Ellie Farley says:

I am also here from online classes

tr1993r happy says:

That is why I prefer reading to watching television for an ad therein could easily overwhelm my brain's capacity to analyze and instead rely on my impulse as I am conditioned to behave a certain way, like buying more than my budget can afford.

Patty B says:

Over the last 4000 years advertising has suddenly become more personal. First the ancient Egyptians would advertise stuff, but suddenly the internet was invented and it all changed. Nowadays, a small man sits inside your computer and looks out through a little hole. He writes notes about you on his note pad, and takes photos as well. When his shift is over he flushes himself down the toilet, which brings him to Google headquarters where he delivers a lecture about you to the board of investors. We reached out to the Ancient Egyptians to comment, but they are dead.

Biobele Davies says:

Thanks for this good explanation

Miroslav Daniel Roshal says:

Let's make targeted advertising illegal.

Lulu Amohatresh says:

I came here from online school

Samuel Young says:

How does this not have more subs

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