How to use Video Marketing to Grow Your Business

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Video marketing is growing. We’ve also used this channel successfully, resulting in more than 100,000 subscribers, millions of views and thousands of new paying customers. In this video, you’ll learn how to use video marketing to grow your business.
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Additional Video Marketing Resources

YouTube SEO: How to Rank Your Videos #1 ►

How to Get More Views on YouTube (Even With 0 Subscribers) ►

YouTube Keyword Research: How to Get More Views Consistently ►

How to Edit YouTube Videos for High Engagement ►

Tim Soulo’s question on #AskGaryVee Episode 47 ►

In a 2018 study, 85% of US internet users watched online video content every month. With such high demand for video content, how do we use it to drive revenue?

But first, what is video marketing?

Video marketing is using videos to promote and educate your target audience. It’s also used to increase brand awareness and social engagement, allowing you to reach new and bigger audiences.

Video marketing doesn’t mean you have to create shows or be a personality that people fall head over heels for. A report from Hubspot Research shows that 54% of consumers want to see videos from brands, which was higher than any other content type.

Why is video powerful? A few reasons:

► Allows you to demonstrate concepts faster and more clearly
► Create a personal connection with viewers
► Reach audiences on YouTube

How do you create great video marketing campaigns?

The first step is to define your audience. You’ll learn a few ways on how to define your audience, even if you don’t yet have customers.

The second step is to define a primary objective. And there are 3 main categories for objectives. These are brand awareness, education, and entertainment aka. BEE.

You’ll learn what the differences are and how to choose the right one for your business.

Step 3 is to create content. While there is no exact formula to create a successful video, there are a few things you can do to optimize your video. You’ll learn how long your videos should be, and the format you should use.

You’ll also learn how to overcome some struggles as you start being a video creator.

The final step is how to get views to your videos. You’ll learn 4 strategies we’ve used personally to get more views and how you can too.

Video marketing is insanely powerful, and you should definitely consider doing marketing with video in the months to come.


1:16 – What is video marketing?
3:18 – Understand who is your audience
4:38 – Three types of video objectives
5:50 – What is the best length for the content?
6:48 – Types of video format
9:24 – Overcome your ‘struggles’
12:25 – How to get views to your videos
14:29 – Using paid ads to promote your videos

#videomarketing #videoseo #youtubemarketing

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Blue Black Digital says:

I love your channel name and your t-shirt design!

Monique Shurray says:

Great video! 👍🏽

James Macdowell says:

Great informative video, for more tips check this out:

Modern Information Technology MIT says:

Your channel looks great, thank you

I love My pet says:

I love your content Sam ❤️💙 , you are the best .
Can you make a tutorial about YouTube SEO ?
And how to use ahrefs to grow your YouTube channel ??

ali vaezi says:

this video is very helpful . and also I suggest you that watching this video for the impact of video content over SEO and Sales

Eqra Khan says:

Language doesn't matter if u have skills. Skills and ur intelligence can teach you anything….


Great video, Very informative!

joyfulvibration says:

Great video!

Jason North says:

Hey Sam, great video! Our agency has been doing a lot of video production lately, so it's been on me to learn production, editing and motion graphics. So how do you guys do your motion graphics? Because they are 🔥. Do you outsource or have someone in-house?


Good video on video marketing Also on a video traffic strategy

Mark Ow says:

Sam, the shirt looks best on you. Sorry Tim 🙂 Thx for talking through the struggles and how to overcome them. Very timely for me. And as always, actionable. Thank you.

Effective Method says:

how could we have in ahrefs the TOP 100 or TOP 1000 search keywoord in google in may 2019 for example; this will help me to predict what people are looking for in spring and summer or and better is it possible to let say havening the top search keyword in google in last spring and summer (2019) in specific category (example: outdoor, fitness, travel etc…) Thank you for your support

John Pratt says:

16:04 😉 😉 great tip

Abdul Mughees says:

one question? why is so much conflict between the data you show on Ahref and smerush….suppose we typed a keyword in both tools smerush is showing 400+monthly searches and ahref is showing 20+….How do we find which one is right?

patrick mitter says:

Did he just say SEO is a boring industry? Unforgivable!

Artur Jaskólski says:

Problems of insecurities in front of the camera discussed by beautiful people telling you not to worry 😀

Wyzowl says:

Great video as always Sam and Tim! And thanks for sharing our research right at the beginning 😎

Alberto Di Risio says:

Tim, That's why Sam wore the hoodie in this video and not the t-shirt.

Krisztián Z. says:

Great video! I also use Ahrefs regularly. Oh, and before I forget: the shirt looks better on Tim. 🙂 😀 Sorry, Sam, but anyway, I like your videos… 😛 Greetings from Hungary…

Qazaqbiz says:

What tool do you use for editing?

Sudhanshu Jha says:

Your videos are fully packed with knowledge

Alex Johnson says:

How are you guys tracking ROI from your youtube channel? Is it viewable from the assisted conversions report in GA or how are you doing this?

Michael Calabretta says:

Thanks Sam and Tim, very valuable information!

Skyler Reeves says:

Just watched this with one of my employees and his first words after it ended were, "That was value." Great work Sam and the rest of the Ahrefs team! 👍


Olha meu canal pode ser que interesse

Chirag Artani says:

@Ahrefs Congratulations for 100K + subscribers. You are the main reason of success, Sam! 🏆👌

Two Way Mirrors says:

Great video! We use ahrefs on a daily basis to grow our business and have seen amazing results! It's really streamlined our keyword research and how we track our results

J. E. says:

The shirt looks much better on him!

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